In this issue:
9 am-6 pm
10 am-5 pm
I was reading the other day about a new gourmet food emporium in New York City. The writer was complaining about the store's 'carbon footprint'. More to the point, the writer was lamenting the amount of energy it took to get so many foods to this store. There were foods from all over Italy and she was appalled at the amount of effort and resources required to get the products to New York. I was struck by the inanity of this hand-wringing. Haven't we been travelling and spending large amounts of energy collecting our food... since the dawn of our existence? We are hunters and gatherers. Our food doesn't come to us - we go get it. If you are of the opinion that we are omnivores (and I am), ask yourself if Homo erectus or Marco Polo felt a need to go to great lengths to find foods. Sure they did it for different reasons but the point is: the need to procure is in our DNA. And it's not just to procure any food. We feel the innate need to find authentic foods of particular places. We can satisfy our need for food and our need for adventure in one act - perfect! Perhaps I'm giving myself a pep-talk but our store thrives on our ability - and your desire - to find foods from around the world. Enter the True Italian endeavor.
Through True Italian efforts, the DOP (Denominazione di Origine Protetta) folks in Italy are starting to get a bit defensive about their unique foods. In fact, they are so serious about it; they are travelling the United States making a case for their authentic, Italian foods. The DOP designation guarantees that the item you purchase is made in a certain place and in a certain way. All other, similarly named products are imitations. While imitation can be flattering, it's not quite so with foods. It can be confusing and the Italians want to be sure consumers get what they expect.
True Italian is a travelling education for consumers. The group will be in Seattle from November 2nd to the 12th reinforcing the authentic products only available from Italy. Some of these products include Parmigiano-Reggiano, Prosciutto di Parma, Asiago, Montasio, and San Marzano Tomatoes. DeLaurenti will host a few of the events surrounding this travelling evangelization. In particular, we will demo a few of these products every day during the True Italian event here in Seattle.
So please join us in supporting the DOP products and the True Italian effort. Oh, and thanks for travelling to our store to buy foods from around the world.
See you at the store